What is Tiktok advertising? Instructions for running and optimizing ads

What is Tiktok advertising? may be new to many people because Tiktok is a "latecomer" platform, but that does not stop Tiktok's strong progress. Currently, many individuals and businesses are learning how to optimize their Tiktok ads. Therefore, today I will share with you interesting and necessary knowledge to make Tiktok ads!

1. Why do we need to advertise on Tiktok?

Tiktok advertising is an advertising platform that is gradually becoming popular and becoming a trend because Tiktok has great capabilities:

• Drive increased sales
• Reach good potential customers
• Attract new customers
• Increase conversions

2. What is Tiktok advertising?

Tiktok is the famous Douyin application in China. Tiktok is the international name of Douyin, born when Douyin's founder wanted to bring this platform to the international market.

Tiktok was officially launched on September 2016 in China. Only 3 years later, it has become Asia's leading short video platform and is considered the fastest growing application in the world. And below are the outstanding advantages of Tiktok:

• Diverse music store, copyrighted all the newest and most trending songs to suit young users.
• There are many cute and special effects for users to freely create on video.
• The interface is easy to see, just swipe up and you'll move to another video. This feature helps people watch your videos more "naturally".

3. Why should you advertise on TikTok?

Although it was introduced to Vietnam much later than Facebook or Google, Tiktok advertising now has a certain position. Tiktok can do this because Tiktok's advertising effectiveness is getting better and better. When using Tiktok ads, you will receive the following benefits:

Gain a lot of followers

Tiktok advertising can do this because the number of people using it is so large. In the Vietnamese market alone, there are 12 million users and its growth rate is increasing at an astonishing rate. Therefore, Tiktok becomes a "fertile" land for business units.

Attract many customers

Current Tiktok users span all ages, and of course young people (those under 30 years old) are the largest. Therefore, if your target audience is young people, Tiktok advertising will be even more suitable, or if not, you can still easily get potential customers.

Widespread power

Tiktok ads are created from 3 - 15 second videos, so it has a very good impact on user reception. Videos with attractive and impressive content will become a trend and spread widely. Furthermore, with a remarkable number of users, the brand's influence is also likely to grow more widely. Especially for products that depend on the needs of the target audience such as fashion, travel, pets, beauty,...

See more Advertising Services

• Cheap and effective Facebook Advertising service
• Cheap quality Google Ads service

4. Things to know before running Tiktok ads

Do not use images of famous people

Tiktok accounts cannot use images of famous people without their consent. Because this may lead to violation of Tiktok's regulations. Therefore, if you really have a need, please contact them. Once accepted, you can completely freely use the images as discussed between the two parties.

Do not advertise unauthorized products

Tiktok's policy has products that are prohibited from advertising, such as adult products, Oriental medicine products, functional foods... Therefore, if you accidentally run ads for these items, the ads will denied. In addition, the advertising content cannot contain words such as: commitment to effectiveness, 100% cure, etc. because they are not allowed to be promoted to viewers.

Prepare carefully before running Tiktok ads

To advertise on Tiktok successfully and smoothly, users need to prepare "ingredients" in advance, including: email, phone number, visa card, landing page (depending on the type of ad), and importantly, Need at least 15 short videos about brands and products prepared in advance.

5. How to create an advertising account on Tiktok

Register an account through Agency

Step 1: Register to create a Tiktok account through a Tiktok representative company based in Vietnam.

Step 2: Wait for the company to review and respond to your registration information.

Step 3: Create a Tiktok account and deposit money.

For personal accounts

Step 1: Click on Tiktok's advertising account registration page.

Step 2: At section where is your company based out of, you choose the area India You can register successfully on behalf of Vietnam.

Step 3: Fill in the requested information completely and accurately.

Step 4: Check your email now to get the confirmation code.

Step 5: Enter the code and reset the time zone to match the country where you want to run Tiktok ads.

Step 6: Log in to use the Tiktok account you just created.

6. What does a Tiktok ad need?

Basically, a full Tiktok ad will have the following parts:

Tiktok videos

Of course, to use Tiktok, you must have video content. To upload a video, do the following: Click Choose Video > Click Add From Computer. 

Video cover photo

The cover photo for a video is very important because its job is to attract attention so users choose to watch your video. Depending on the length of the video, you can choose up to 8 photos to be your ad cover.

Ad description

The ad description text will appear right above your ad. The maximum length of this entry is 12-100 characters. (excluding stickers, emojis, # marks). Note that punctuation and spaces are also counted as one character.

Add Call to Action

CTAs are indispensable. Please choose the CTA that suits your advertising purpose because Tiktok only supports options in the available list. Then click Submit for Tiktok to start approving your ad.

Conclude

In short, Tiktok advertising is a new and effective means to help brands reach customers. You can advertise Tiktok using your personal account or through an agency. In particular, you must clearly understand Tiktok's policies and regulations, otherwise your advertisement will be removed, causing your channel to be poorly evaluated and difficult to trend.