What is Google Ads? From overview to detailed usage

What is Google Ads? Google Ads, also known as Google advertisements, is a tool created for the purpose of advertising to quickly reach users. Currently, this advertising tool of Google is very popular, more and more people learn how to run and optimize Google Ads. Grasping that trend, today I will go from overview to details about Google Ads, helping you Understand what Google Ads is Please!

1. What is Google Ads?

To understand what Google Ads is, you need to know that Google Ads was launched in October 2000 with the name Google Adwords. After that, after several name changes, in 2018, the name Google Ads was officially born and is used to this day.

What is Google Ads? Google Ads is the program Online Advertising Google helps advertise to the right customers who need your products and services. From there, the brand will be promoted to reach customers to help customers recognize it better. From there, increase traffic to the website and ultimately sell products or services, increasing sales for the business.

You can refer to professional and effective Advertising Services:

• Cheap and effective Facebook Advertising service
• Cheap quality Google Ads service

2. How many types of advertising does Google Ads have?

Google Ads currently has 6 main types of advertising. Each type will correspond to different advertising purposes of users.

• Google Search Ads (Google search advertising)
• Google Display Network (Google Display Network)
• Google's Video Youtube Ads (YouTube Video Ads by Google)
• Gmail Ads (Gmail Ads)
• Google Shopping Ads (Google Shopping Ads)
• Remarketing list (Remarketing lists)
• Application advertising (App advertising)

2. Basic steps to run Google Adwords ads

If you understand what Google Ads is, the next step is to learn how to run basic Google Ads ads.

Step 1: Set up a Google advertising account

To run Google Ads, you need to log in to your Google account and you need to have your own website.

Note: For each advertising campaign, you must enter the exact website address for Google to evaluate more accurately, helping you estimate the effectiveness of the advertising campaign.

Step 2: Run Google ads

• Select budget allocation

Setting a budget is the first thing to do before running ads. You need to clearly plan how much money you will spend each day on advertising. This is absolutely necessary because it helps you measure advertising effectiveness and manage your budget, knowing how to properly allocate cash flow to many campaigns.

In addition, you can run multiple campaigns at the same time with a cost of 100,000 VND per campaign, then choose the most effective campaign to continue running ads.

• Select the display area of the ad

You need to localize the audience you are targeting to choose the appropriate advertising area.

For example: Your store is in Ho Chi Minh City, so the target group you need to target is the inner city and surrounding areas where you can ship goods such as: Binh Duong, Dong Nai, Vung Tau,... Once you have Determine the display area, you will not waste money running useless ads for provinces and cities where you cannot provide services.

• Select keywords (keywords to activate Google ads)

Google supports two ways to set prices for keywords as follows: one is that all keywords have a ceiling price, two is that you will set your own price for each keyword. If you use keyword planner, each keyword will have a different bid. There are keywords with prices up to 50,000 VND/click, on the contrary, there are keywords that cost only 100 VND/click. Therefore, when proactively setting prices for keywords, you will save more than 80% in costs.

• Write advertising content

This is the step where you will run Google Ads ads. To increase efficiency, you need to ensure the following standards:

• Title: 25 characters.
• Describe: There are two lines for the description, each line must not exceed 35 characters.

Note: To run ads effectively, keywords must appear in the title, link to the landing page, description, content on the landing page, display link, etc.

Step 3: Pay Google

Enter full visa card information and personal information. Note that you should enter your email in the introduction request section. Because Google regularly organizes promotional programs to give away super attractive advertising vouchers from 50$ to 100$ for accounts that register for this feature.

Step 4: Confirm – follow the ad

Review and confirm all payment information and accept Google's terms. And so you can start your first Google advertising campaign for your website.

3. Which Google Ads ads should I run first?

When you understand What is Google Ads?Depending on the purpose, needs and types of products of your business, you will choose the appropriate type of Google advertising. If your investment budget for advertising is large, you can advertise Google Display Network wide area to increase brand recognition. On the contrary, if your budget is limited, or you are new to Google Ads, you can choose advertising Google Search to attract the right customers.

Besides, Google Shopping Ads is also the advertising choice of many people because it allows products to be displayed based on the keyword content that customers search for. Thanks to that, customers will easily compare and choose the right product for their needs. Therefore, if you know how to take advantage of Google Shopping Ads, businesses will gain many benefits.

4. Should I choose Google Ads or SEO?

There are many people who are still wondering which option to use Google Ads good Traditional SEO, or there are people who simply cannot distinguish between these two concepts. So let's see the analysis table below.

	Google Ads	SEO Website
Form	Get quick results, get your products displayed at the top of Google search results.	Optimize website, help improve natural display rankings on Google search results.
Expense	There is a fee	No cost
Time	After only 5 minutes	Need much time
Defect	You must bear the risk of "heavy" losses if you do not know how to run ads or are poorly optimized.	It will waste a lot of time and effort in vain if you do not know how to perform or optimize SEO.

In short, using Google Ads gives immediate results, but because you need a budget to rotate capital, you need to "measure" carefully and have experience creating advertising campaigns to be effective.

SEO optimization helps you get long-term results but it takes a lot of time to build content for the web. With this method, you need to be patient because it does not show immediate results and takes a lot of effort. But if you have good SEO skills and want to build a professional website full of information, SEO is the perfect choice.

5. Google Ads advertising evaluation criteria

If you don't know the criteria to evaluate Google Ads rankings, it's like you don't know What is Google Ads?. This advertising tool has two important criteria as follows:

Quality Score

Quality Score. This is Google's evaluation tool so you know what your business's advertising quality is compared to other advertising units. The rating scale is from 1 - 10 and applies to each keyword level. The higher the Quality Score, the more useful your ad is to people searching for your keyword.

Ad Rank

Ad Rank is also known as the score that determines the position of advertising displayed on the search results page. To know what your Ad Rank is, calculate it using the following formula:

Quality Score x CPC Bid (maximum bid) = Ad Rank (Ad Rank)

Conclude

Through the article “What is Google Ads? Here, the question has been answered. Google Ads is a paid advertising tool that helps bring business products to the right people in need. Therefore, although there are still some limitations, many businesses still use Google Ads, along with finding ways to gradually optimize advertising to bring in more profits.

If your business does not have professional people/team to carry out advertising, you can hire an outside unit to support. This way helps save budget rather than having to build a new advertising team.

If you are not confident enough to set up an advertising campaign or run ineffective advertising, please contact us at 5SMedia. Google advertising service with extremely preferential advertising service costs from only 5%. You will meet with consultants 24/7. Extremely effective advertising and support for image design, scripting, and strategies to run ads