What are Tiktok Ads? Why Tiktok Ads are becoming a trend

What is Tiktok Ads? Just like Google or Facebook ads, Tiktok Ads To be a platform product advertising, a popular online service, used by many businesses. To run effective Tiktok Ads, you must clearly understand the policies and operating principles of Tiktok. Today, let's learn all about What is Tiktok Ads? What is Tiktok's policy?

1. What is Tiktok Ads?

Tiktok Ads is a great feature of the Tiktok platform. Tiktok Ads helps businesses carry out marketing campaigns to promote their brand's products/services to customers.

With Tiktok Ads, you can advertise your products through short videos from 15 to 30 seconds. Currently, Tiktok allows the longest video up to 10 minutes to direct viewers to your website, Shopee, Lazada, or online store link.

2. How many forms of Tiktok Ads are there?

Currently, Tiktok Ads has 3 forms of advertising with specific purposes as follows:

• Brand Takeover: is the form that appears as soon as Tiktok is opened. With this form, the video will appear for 3-5 seconds, followed by advertising content. Usually, the advertisement will have the purpose of making viewers click on the link to go to a certain application or website. Currently, Brand Takeover is limiting each day for 1 advertising account.
• In-feed ads: is a form of Tiktok advertising placed at the end of the video. The advertisement appears for a short time from 5 to 15 seconds. Specifically, after the 9th second of the video, the advertisement will appear with a button to change the action. When the viewer clicks on this button, they will be immediately transferred to another website/application, because the user is not required to click, they can skip your advertisement. In-feed ads are the lowest cost form, suitable for small businesses.
• Hashtag Challenges: is a form of advertising in which you create your own video with a theme attached as a hashtag. You can put the challenge right on the video, attach a hashtag related to that challenge, and then it will promote interactions. Thanks to that, your hashtag will trend and become a trend.

See more effective and professional Advertising Services at 5SMedia:

• Cheap and effective Facebook Advertising service
• Cheap quality Google Ads service

3. Steps to run effective Tiktok Ads

To run Tiktok Ads effectively, you can refer to the steps below to run Tiktok ads:

Step 1: Create a Tiktok account

You can register for an Ads Tiktok account by accessing the link https://ads.tiktok.com/i18n/signup > Enter information > Fill in code > Click Done.

Step 2: Choose advertising goals

• Traffic: With this format, your ads will be distributed to get as many hits as possible.
• App Install: Ads will be targeted to viewers who are likely to install the app.
• Conversions: This ad will convert your leads into customers.

Step 3: Name your campaign

The name of the advertising campaign should be short, concise and importantly, it should convey the message you want to convey. Along with that, you will have to set up the Tiktok Ads budget in Indian currency, specifically: 1 INR = 320 VND.

Step 4: Select ad display location

If you only want your ads to appear on Tiktok, simply click on this platform. Additionally, you can choose to link to other platforms if needed.

Step 5: Ad settings

The installation step requires attention to two important factors: URL and Conversion Name.

Step 6: Create Pixel

Go to section Library > Click Manage of the website pixel, then follow the instructions.

Step 7: Select target customers

Target customers should be selected based on criteria such as: gender, age, interests, place of residence, and consumption habits.

Step 8: Set up your budget and schedule 

You can set up ads to run according to a pre-set budget. For more details, please see below.

Step 9: Bidding and optimization

If your business is just starting to run Tiktok ads, you should choose the distribution type as Standard. In the section Bid Strategy, you need to fill in the amount to pay for each click on the ad.

Step 10: Display settings

Display settings include: resolution, aspect ratio, file size, file type, hashtag, CTA, video duration for the video ad. Once done, click Submit for Tiktok approval.

3. What are the features of using Tiktok Ads Manager?

Comprehensive account dashboard

See an overview of all your campaigns, including metrics and budgeting tools for TikTok.

Ad Formats and Tools

These tools allow you to find the right ad formats for your marketing goals, as well as tools that can help you deliver content in interesting and creative ways.

Advanced Targeting

Targeting the right audience will help you reach potential customers easily. With the Tiktok Ads Manager, you can find customers by gender, age, location, interests, etc. In addition, more advanced users can create Custom Objects, Similar Objects to reach more customers like your current ones.

Comprehensive measurement solutions

Measurement tools will allow you to track your ad performance through detailed data and automate reporting.

4. How much does Tiktok Ads cost?

The Tiktok Ads Manager will give you two budget options: daily budget and total budget. In addition, you can flexibly change the advertising cost at any time and the Tiktok system will not spend more than the amount you set. To ensure that your advertising is within budget, you need to know that the minimum budget for an advertising campaign is $500 and for an advertising group is $50.

TikTok Ads Manager will provide users with different bidding methods to choose from. And the bid is the amount you will pay for the actions you want users to take after they see your ad.

5. How to top up Tiktok advertising?

To top up money to run Tiktok Ads, users can refer to the following steps:

Step 1: Go to the link to log in to your Ads Tiktok account HERE.

Step 2: Click Dashboard, continue clicking on the button Pay.

Step 3: Click the plus sign to add more payment methods.

Step 4: Enter full payment card information > Select button Send You can now top up your Tiktok advertising budget when needed.

Conclude

5SMedia I believe that through the above article, you have understood and grasped what Tiktok Ads is as well as how to use this feature to advertise your products. Ads Tiktok is currently a trending advertising platform, more and more individuals and businesses are learning about Tiktok advertising. Therefore, you should also quickly grasp this form of advertising!