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  • Facebook photo size Optimize social media posts

Facebook photo size Optimize social media posts

By How To 26/11/2025 0 176 Views
Facebook photo size Optimize social media posts
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1. What is Facebook photo size?

Facebook photo size is the image that refers to the optimal display size on the Facebook platform when you use this application. The appropriate Facebook image size will help your page become more beautiful and clear when displayed on Facebook. Let's learn about 5SMedia Facebook photo sizes right standard

a. Types of photo sizes on Facebook

Currently, Facebook has launched many platforms and ecosystems for everyone to use. This leads to many photo sizes for you to upload. If you do not know the standard size, it will be very difficult to make it beautiful.

Facebook photo size includes width and height measured in pixels (px). Each image size platform will have different optimal sizes depending on the user's purpose.

Below is a detailed list of the most popular photo sizes on Facebook today:

  • Facebook cover photo size: It is the image at the back and has the largest size.
    • Recommended size: 820 x 312 pixels.
    • Recommended aspect ratio: 16:9.
  • Facebook Profile Picture Size: Is the small round image displayed in the front
    • Recommended size: 170 x 170 pixels.
    • Recommended ratio: 1:1.
  • Facebook Profile Picture Size: Is the small round image displayed in the front
    • Recommended size: 180 x 180 pixels.
    • Recommended ratio: 1:1.
  • Facebook image size in Facebook posts: When you post content on Facebook, the standard display size is available in many different sizes and ratios, but for the recommended size, you can refer to the Facebook size below.
    • Recommended size: 1200 x 630 pixels.
    • Recommended ratio: 1.91:1.
  • Facebook sharing image size: This is also a size similar to the one in the article.
    • Recommended size: 1200 x 630 pixels.
    • Recommended ratio: 1.91:1.
  • Image Size in Stories: This is the vertical aspect ratio size to fit when displayed on the phone
    • Recommended size: 1080 x 1920 pixels.
    • Recommended ratio: 9:16.
  • Event Image Size: To get quality images, Facebook has set the standard size in the event to be very large so that the images display better quality.
    • Recommended size: 1920 x 1080 pixels.
    • Recommended aspect ratio: 16:9.

Note that: Facebook image size Here is the minimum size. Please increase the size proportionally to get the best quality image.

b. The importance of choosing Facebook photo size

The right Facebook photo size will help you achieve the following criteria:

  • Helps images appear clear, without distortion, blur or blur.
  • Save bandwidth and page load speed.
  • Optimize user experience.
  • Increase interaction and engagement for posts.

Therefore, choosing the right size is very important when posting photos on Facebook.

c. Factors affecting Facebook photo size

Some of the key factors that influence optimal Facebook photo sizes include:

  • User screen size (phone, tablet, laptop, PC)
  • Screen resolution
  • Photo type (avatar, cover, post photo)
  • Purpose of using photo (advertisement, article, photo album,...)

Why is Facebook image size important for Facebook posting?

Image size is very important when you post images on Facebook, for the following reasons:

Optimize user experience

The appropriate image size will help the image display beautifully and clearly on all devices. Users will find it easier to view and interact with the article.

Save bandwidth and load speed

The smaller the image file, the faster the page loads. This helps users not have to wait long to view your article.

Increase interaction and engagement

Clear, attractive photos will attract users' attention. They will be more likely to interact, share and comment on the article.

Optimize for advertising

If using the photo for Facebook Ads, the right size will help advertise effectively and achieve higher ROAS.

Avoid clipping and distortion

Incorrect sizing can cause important parts of the image to be cropped, losing the intended message.

Thus, choosing the right Facebook image size will help optimize the effectiveness of your posted content.

Impact on reach

Images that are too large may make your post unreadable to certain audiences. For example, people with older phones or slow networks may have a harder time accessing your content.

Standard Facebook photo sizes

Here are the image sizes Facebook recommends for each type of content:

Avatar size

  • Size: 180 x 180 pixels
  • Format: JPG, GIF or PNG

Your profile picture is your personal image on Facebook. This size will help your avatar appear clearly.

Cover photo size

  • Size: 820 x 312 pixels
  • Format: JPG or PNG

Cover photo is the background image behind the header of a personal page or fanpage. The size of 820 x 312 px will fit the display space of the cover photo.

Post image size

  • Size: 1200 x 630 pixels
  • Format: JPG, PNG, GIF

This is the optimal size for images accompanying posts on Facebook. With this size, the image will be displayed clearly, vividly, attracting the attention of viewers.

Facebook Video Size

  • Square video: up to 1200 x 1200 pixels
  • Vertical video: up to 600 x 750 pixels

It is recommended to use square or vertical video dimensions respectively for good quality display on Facebook.

Album photo size

  • Album photo: maximum 960 x 960 pixels

Photo album is a collection of multiple photos in the same article. The size 960 x 960 px will be suitable to display multiple photos in the album.

Facebook photo size Messenger

  • For messages: 720 x 720 pixels
  • For Story: 1080 x 1920 pixels

Use the appropriate size when sharing photos via Facebook Messenger to ensure display quality.

Facebook photo size story

  • Size: 1080 x 1920 pixels
  • Format: JPG, GIF, MP4

Facebook Stories require 1080 x 1920 px to display clearly.

So, depending on the type of content, you need to choose the right size for the image. Following the recommended size will help the image look beautiful and optimize the user experience.

How to resize Facebook photos

To resize photos to fit Facebook, you can use the following methods:

Use photo editing software

Software like Photoshop, Lightroom,… allow you to resize accurately. You just need to:

  • Open image in software
  • Select Resize or Image Size from the menu
  • Enter new width and height according to Facebook's recommended dimensions
  • Save in appropriate format (JPG, PNG,…)

Use online tools

Some online tools like ResizeImage, ImgPad allow you to resize images quickly. You just need to:

  • Access tools
  • Upload photos
  • Enter new size to set
  • Download image

Customize size when uploading photos to Facebook

When you upload a photo to Facebook, you can customize the size right before posting:

  • Select the Post button → Add Photo/Video
  • Drag and drop or select photos to upload
  • Click on the settings icon below the photo
  • Adjust the size by dragging the slider or entering a new size
  • Select Update → Publish

So you have successfully changed the image size to fit Facebook.

Optimize Facebook image size

To optimize photo size when posting on Facebook, you should note the following tips:

Use Facebook's recommended sizes

Always refer to and use the standard sizes that Facebook recommends for each type of photo. This will ensure that the photo displays best.

Check size before posting

Double check the size of your photo before uploading it to Facebook to make sure it fits.

Use image resize tool

Tools like ResizeImage make it easy to resize your photos before posting them to Facebook.

Pay attention to the aspect ratio

It is recommended to keep the image aspect ratio (e.g. 4:3, 16:9) when

Avoid reducing image quality

When resizing, use specialized tools to avoid blurring and loss of image quality.

Suitable file format

Use compact formats like JPG, PNG, GIF suitable for each type of image to optimize file size.

Test on multiple devices

After resizing, check if the image displays well on different devices such as phones, computers, etc.

Customize for each photo type

For each type of photo such as avatar, cover, post photo, align it to best fit.

Using Facebook tools

Facebook also provides a resize feature when you upload a photo. You can use this tool for more convenience.

So, optimizing your image size will give you the best results when posting content on Facebook. Make sure your images are always the right size for the best user experience.

How to upload photos with the right size on Facebook

To upload photos to Facebook in standard size, you can follow these steps:

Step 1: Prepare the photo

  • Select the photo to upload
  • Check the current size of the image
  • Use the resize tool to change the size to fit Facebook's requirements (if needed)

Step 2: Upload photos to Facebook

  • Go to Facebook, click Post → Add Photo/Video
  • Select the photo prepared in Step 1 → Open

Step 3: Check and adjust the size

  • Once the photo is uploaded to Facebook, click on the settings icon below the photo
  • Check the current size of the image
  • If necessary, drag the slider or enter a new width/height to resize to fit.

Step 4: Save and post photo

  • After adjusting, click Save changes
  • Write content for the article and click Publish

So, you can easily upload photos with standard size to Facebook. Follow the steps above to always ensure the best quality of photos when posting.

Criteria for choosing Facebook photo size to post

When choosing the image size to post on Facebook, you need to keep in mind the following criteria:

Purpose of photo use

The purpose of using the photo will determine the appropriate size. For example, advertising photos, article photos, avatar photos, etc. will have different size requirements.

Viewer screen size

Viewers may use phones, computers, or devices with different screen sizes. Therefore, it is necessary to choose the appropriate size to display well on many screens.

Screen resolution

The higher the screen resolution (Full HD, 2K, 4K, ...) the larger the image should be to avoid blurring.

Layout, photo composition

The content of the photo will affect the size choice. For example, a photo with only one person should be smaller than a photo with many people.

Internet speed

For slow network areas, use small sized images to avoid affecting user experience.

Design Trends

It is necessary to consider design trends to choose the right size, creating harmony for the article.

Therefore, many factors need to be considered when choosing image size for Facebook posts to achieve the highest efficiency.

Common mistakes when using Facebook image sizes

Some common mistakes when choosing photo sizes to post on Facebook include:

Using non-standard sizes

Many people use photo sizes that are not recommended by Facebook, resulting in distorted cropped photos.

Too big or too small

Too large a size will force viewers to scroll down to see the entire image. On the other hand, too small a size will blur or make it difficult to see details.

Not optimized for device

Some people just choose size based on desktop without caring about the experience on the phone.

Unbalanced ratio

Distorted aspect ratio causes the image to appear stretched or jittery.

Poor image quality

Due to improper resizing, the image becomes blurry, fuzzy, and loses details.

Invalid file format

Using large file formats like BMP, TIFF slows down the loading and displaying of images.

To avoid the above errors, carefully refer to Facebook's standard photo sizes and adhere to them when posting photos.

The secret to increasing engagement with the right photo size on Facebook

Some tips to increase interaction thanks to the appropriate photo size on Facebook:

Focus on quality over quantity

Choose high quality, moderate sized photos, instead of posting too many low quality photos.

Choose the size that fits the content

Depending on the content of the photo, adjust the size appropriately.

Use visual effects

Add effects and filters to make your photos more attractive without sacrificing quality.

Focus on the story

A meaningful story will attract people's attention more than posting random pictures.

Post on time

Choose a good time of day to post your photos to reach more people.

So now you know how to optimize your image size to increase engagement on Facebook. Post quality images at the right time to attract people's attention.

Conclude

Facebook image size plays a very important role in optimizing content posted on Facebook. Choosing the right size will help the image display clearly, attract viewers and increase interaction for the post.

Each type of photo will have its own ideal size that you need to pay attention to. At the same time, depending on the purpose of use, layout, and viewer device, you need to choose the appropriate size.

Hopefully with the above sharing, you have grasped how to choose and optimize image size when using Facebook. This will help improve the efficiency and user experience of your content.

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