Packaging design trends

5 Latest updated packaging design trends this year

Product packaging is always a potential marketing tool and helps sales grow strongly for businesses. That's why every year, brands try to be creative and constantly innovate their packaging designs. So this year, what trends will prevail? Let's find the solution through colorME's article below!

It can be said that packaging is considered the "face" and represents certain characteristics of a brand to customers. Today, businesses are increasingly investing in innovation and variations in product packaging design to suit customer tastes, thereby helping to build brands closer to consumers.

So, it's no wonder that this year, the packaging revolution is taking place more creatively and uniquely than ever. Let's take a look at the most impressive and desirable packaging design trends this year with colorME!

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#1: Bold, colorful packaging attracts viewers' eyes

Colorful packaging design trends include strong, highly saturated neon colors that convey playfulness, confidence and carefreeness.

A design like this not only attracts the attention of those who want to know the ingredients, it is also used to differentiate between flavors or types of products.

Currently, colorful packaging design is becoming especially popular in beverage packaging design.

#2: Unique packaging with impressive scribbles

Typography has always played an important role in packaging and recently the trend for handwritten lettering with squiggly but simple lines is popular with designers. Looking at the handwriting, it looks like someone wrote on the packaging haphazardly with an oily brush with both streaks and uneven strokes.

Because squiggly typefaces create a realistic, familiar feeling, in contrast to the glossy lettering used previously.

#3: Packaging with funny stickers

Inspired by kids' sticker collecting, the Sticker Book Aesthetics packaging design trend was created to appeal to our inner child, especially those nostalgic for the 90s.

By harmoniously combining stickers with dynamic use of color, this style brings a fresh energy. The stickers can even be placed randomly and haphazardly, giving the viewer a carefree, free feeling.

With a focus on bright colors, cute icons, doodles, and the like, it creates a vibe that's especially popular with GenZ consumers.

#4: Use mascots wisely

Brand mascots have always been a popular way to bring businesses and consumers together, especially when there is only a short time to get customers attracted to the product.

Animated mascots have now become more flexible and adapted depending on the context, with new variations in clothing, movements or expressions according to different product types and flavors.

Such small changes create uniqueness to the packaging without ruining the inherent cohesion. This is an ideal way to link a product line of many designs and flavors together while at the same time gaining the sympathy of shoppers.

#5: Reminds of childhood with unique cartoon characters

This is definitely a great idea to increase sympathy and impress customers.

While there are many variations in animation style, the core of the principle is about cute, minimalist lines.

SUMMARY

Recently I just shared with you the packaging design trends of 2023. HOW TO always wants to share knowledge and accompany you in the vast field of Graphic Design. Don't forget to follow Blog and Fanpage of the user guide to update news, tools, and design trends in the near future!